This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O'Shaughnessy and O'Shaughnessy adopt a moderating perspective, reviewing and critiquing these attacks in order to work towards a more nuanced view of the consumer: neither entirely autonomous nor perfectly rational. While the first part of this book concentrates on assailing critiques of 'free-will', the second part takes issue with the postmodernist emphasis on the non-rational. The authors situate these critiques in the context of key academic debate, examining the logic and empirical bases for their claims thus leading to a deeper understanding of 'bounded' rationality and the potential of the adaptive unconscious to affect consumer choice.

This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. Oa (TM)Shaughnessy and O'Shaughnessy adopt a moderating perspective, reviewing and critiquing these attacks in order to work towards a more nuanced view of the consumer: neither entirely autonomous nor perfectly rational.

While the first part of this book concentrates on assailing critiques of 'free-will', the second part takes issue with the postmodernist emphasis on the non-rational. The authors situate these critiques in the context of key academic debate, examining the logic and empirical bases for their claims thus leading to a deeper understanding of 'bounded' rationality and the potential of the adaptive unconscious to affect consumer choice.

Contents:
1. What Facilitates, and What Makes Persuasion Difficult? 2. Rationality, Symbolism, and Emotion in Persuasion 3. Persuasive Advertising Appeals: Association with Social Norms, Values and Valued Images; Solidarity with Others; Status and Prestige 4. Persuasive Advertising Appeals: Associations tied to the mental modes of Seeking Excitement and Experiencing Relaxation (Reversal Theory), and Associations tied to Positive and Negative Reinforcements (Behaviorism/conditioning) 5. Persuasive Advertising Appeals: Cognitive Approaches: Hierarchy of Effects Models; the Elaboration Likelihood Model; the Persuasive Communication Approach; Consistency Theory 6. Persuasive Advertising Appeals: Psychoanalytic Psychology; Zaltman Metaphor Elicitation Technique (ZMET); Psychology of the Adaptive Unconscious

Effective advertising is, almost always, persuasive advertising. And while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work.

Offering not only a conceptual and theoretical grounding in persuasive techniques, Persuasion in Advertising also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion.

In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself. Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other - consumerised politics and politicised consumption. Ultimately its concern is with the 'engineering of consent' - the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose. Revealing obvious parallels between Adolf Hitler's use of the living theatre of politics, and our present public-political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time? This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.

Learn about how different genres started - including classical, folk, jazz, gospel, rock 'n' roll, country, punk, grunge and pop. Discover the stories of maestros including Beethoven, Wei Liangfu, Django Reinhardt, The Beatles, Joni Mitchell, David Bowie, Maria Callas, Nina Simone, Louis Armstrong and Beyonce. Marvel at the orchestra with a huge illustration set in the Royal Albert Hall, and find out about ancient instruments from all over the world. Experience amazing musical moments from the first ever saxophone and early sound recording to the invention of the record and artificial intelligence. All this and more features in this richly illustrated timeline of music from 60,000 years ago to the present day.

This edited book considers the need for the continued dismantling of conceptual and cultural hegemonies of 'East' and 'West' in the humanities and social sciences. Cutting across a wide range of literature, film and art from different contexts and ages, this collection seeks out the interpenetrating dynamic between both terms. Highlighting the inherent instability of East and West as oppositional categories, it focuses on the 'crossings' between East and West and this nexus as a highly-charged arena of encounter and collision. Drawing from varied literary contexts ranging from Victorian literature to Chinese literature and modern European literature, the book covers a diverse range of subject matter, including material drawn from psychoanalytic and postcolonial theory and studies related to race, religion, diaspora, and gender, and investigates topical social and political issues -including terrorism, nationalism, citizenship, the refugee crisis, xenophobia and otherness. Offering a framework to consider the salient questions of cultural, ideological and geographical change in our societies, this book is a key read for those working within world literary studies.

This edited book considers the need for the continued dismantling of conceptual and cultural hegemonies of 'East' and 'West' in the humanities and social sciences. Cutting across a wide range of literature, film and art from different contexts and ages, this collection seeks out the interpenetrating dynamic between both terms. Highlighting the inherent instability of East and West as oppositional categories, it focuses on the 'crossings' between East and West and this nexus as a highly-charged arena of encounter and collision. Drawing from varied literary contexts ranging from Victorian literature to Chinese literature and modern European literature, the book covers a diverse range of subject matter, including material drawn from psychoanalytic and postcolonial theory and studies related to race, religion, diaspora, and gender, and investigates topical social and political issues -including terrorism, nationalism, citizenship, the refugee crisis, xenophobia and otherness. Offering a framework to consider the salient questions of cultural, ideological and geographical change in our societies, this book is a key read for those working within world literary studies.

In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself. Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other - consumerised politics and politicised consumption. Ultimately its concern is with the 'engineering of consent' - the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose. Revealing obvious parallels between Adolf Hitler's use of the living theatre of politics, and our present public-political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time? This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.

Wars in the post-Cold War era are overwhelmingly internal or civil wars. Civilians, mostly women, children, and the elderly, make up over ninety percent of the casualties in these wars. This statistic has convinced the world's premier war-relief organization, the Swiss-based International Committee of the Red Cross (ICRC), to take on a new mission: to make these wars dysfunctional and to end them. Berry reveals how this mission remains unpublicized and unsaid, due to the effect which many fear it would have on the ICRC's traditional purpose of providing war relief. Exposing the ICRC's intricate and ambitious strategy, Berry shows how it was put into operation in the former Yugoslavia, Rwanda, the Sudan, Aghanistan, and Guatemala. The book reveals that a major non-governmental organization, while proclaiming to be non-political, has a huge political agenda.

Wars in the post-Cold War era are overwhelmingly internal or civil wars. Civilians, mostly women, children, and the elderly, make up over ninety percent of the casualties in these wars. This statistic has convinced the world's premier war-relief organization, the Swiss-based International Committee of the Red Cross (ICRC), to take on a new mission: to make these wars dysfunctional and to end them. Berry reveals how this mission remains unpublicized and unsaid, due to the effect which many fear it would have on the ICRC's traditional purpose of providing war relief. Exposing the ICRC's intricate and ambitious strategy, Berry shows how it was put into operation in the former Yugoslavia, Rwanda, the Sudan, Aghanistan, and Guatemala. The book reveals that a major non-governmental organization, while proclaiming to be non-political, has a huge political agenda.

Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers.

Key features of each chapter include:

- Short chapter introduction and learning summaries

- Discussion questions to share in the classroom

- Annotated suggestions for further reading

- Lists of key terms to consider

This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses.

Dr Robert P. Ormrod, University of Aarhus, Denmark

Dr Stephan C. Henneberg, University of Manchester

Professor Nicholas J. O'Shaughnessy, Queen Mary, University of London

On Sacred Ground explores the literature of the Northwest, the area that extends from the Pacific Ocean to the Rocky Mountains, and from the forty-ninth parallel to the Siskiyou Mountains. The Northwest exhibits astonishing geographical diversity and yet the entire bioregion shares a similarity of climate, flora, and fauna. For Nicholas O'Connell, the effects of nature on everyday Northwest life carry over to the region's literature. Although Northwest writers address a number of subjects, the relationship between people and place proves the dominant one, and that has been true since the first tribes settled the region and began telling stories about it, thousands of years ago. Indeed, it is the common thread linking Chief Seattle to Theodore Roethke, Narscissa Whitman to Ursula K. Le Guin, Joaquin Miller to Ivan Doig, Marilynne Robinson to Jack London, Betty MacDonald to Gary Snyder. Tracing the history of Pacific Northwest literary works--from Native American myths to the accounts of explorers and settlers, the effusions of the romantics, the sharply etched stories of the realists, the mystic visions of Northwest poets, and the contemporary explosion of Northwest poetry and prose--O'Connell shows how the most important contribution of Northwest writers to American literature is their articulation of a more spiritual human relationship with landscape. Pacific Northwest writers and storytellers see the Northwest not just as a source of material wealth but as a spiritual homeland, a place to lead a rich and fulfilling life within the whole context of creation. And just as the relationship between people and place serves as the unifying feature of Northwest literature, so also does literature itself possess a perhaps unique ability to transform a landscape into a sacred place.

From the taunting videos of Osama Bin Laden to the partisan euphoria of the embedded journalist, from the visual rhetoric of the anti-globalisation movement to the empire of spin to the scalding polemics of American campaign advertising, propaganda is back. This book provides a full and detailed analysis of the phenomenon of propaganda, its meaning, content and urgent significance. It is one of the most original works ever published on the subject. While it applies a conceptual approach to the study of propaganda, the theoretics are grounded in practice. Insightful case studies on Symbolic Government, negative campaign advertising, single issue group polemic and corporate propaganda, culminate in a vivid narrative of the role of propaganda in driving the remorseless new conflict which began on September 11 2001. Contents Part One: Defining what and reasoning why 1. A question of meaning 2. Explaining propaganda Part Two: A conceptual arrangement 3. An essential trinity: rhetoric, symbolism and myth 4. Elements of propaganda: foundations; why we need enemies; enmity in action Part Three: case studies in propaganda 5. Privatising propaganda: the rise of the single issue 6. Evangelism and corporate propaganda 7. Propaganda and the symbolic state: a British experience 8. 9-11 and war 9. Weapons of mass deception: propaganda, the media and the Iraq war Afterword - The impact of propaganda Index Nicholas O'Shaughnessy is Professor of Marketing and Communication at the University of Keele -- .

Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers.

Key features of each chapter include:

- Short chapter introduction and learning summaries

- Discussion questions to share in the classroom

- Annotated suggestions for further reading

- Lists of key terms to consider

This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses.

Dr Robert P. Ormrod, University of Aarhus, Denmark

Dr Stephan C. Henneberg, University of Manchester

Professor Nicholas J. O'Shaughnessy, Queen Mary, University of London